Why do we exist?

It’s a lazy Saturday evening on a long weekend. The kind of time when nothing seems to move - no packaging vendor picks up the phone, the delivery guy ghosts, the video editor is probably out with friends. And me? I sit here at home, not really on vacation, but also not really working. Somewhere in between.

So I finally get time to write here. On our website. The very place we started from. Maybe I forgot to update it. Maybe I didn’t prioritise. Or maybe, like most of us, I just procrastinated. The thing about building something is - it keeps you running, but it also makes you pause and reflect.

And today’s reflection is on the big question: Why do we exist?

I could tell you how this all began, the spark behind FUELL, the story of Day 1. But that’s for another time. What matters more is this: the reason we keep going today is still the same as the reason we started.

Work and life today are fast-paced and messy. The truth is, modern work doesn’t demand just physical effort - it demands focus, stamina, and mental energy. We still rely on that sugary coffee from the office machine, or grab the fried, processed stuff around us just to push through the day. The work time is the one when we need to be most productive & energised, but this sugary & fried food around us, crashes us harder than before.

We need something better to power our day. It has to be clean, and not sugar laden because we know the downside. It needs to be convenient, because none of us have time for anything else. And it has to be tasty, because food :)

To build that food for modern work, we started FUELL. And yes, after an year of doing so, it feels more & more relevant.

Why do we exist? Because hustle exists. So does the FUELL to keep it going!