"I’ve spent years in the startup grind - long workdays, back-to-back meetings, and that constant pull of sugary coffee and fried snacks just to keep going.

It messed with my energy, my focus, even my health. The burnout was real.

And all the while, I kept asking myself - why isn’t there a better way to fuel our work?

Today, most of what we do happens at a desk. It’s driven by focus, not physical effort. But the snacks around us haven’t evolved - they spike you, crash you, and leave you worse off.

That’s the gap we’re solving with FUELL"